I am delighted to invite you once again to a very special event: the BMW Product and Brand Experience.

We live in an extraordinary time, marked not only by the opportunities of the strongest product portfolio in the history of the BMW brand but also marked by challenges, such as a global pandemic, which we have successfully mastered together so far. Even in the difficult corona year 2020, our customers have chosen our products: we delivered more than 2.3 million vehicles last year. I would like to take this opportunity to thank you, our valued, long-standing partners, for this success and your unwavering commitment to our customers.

For us, this is an incentive to strive even higher. With our new sales and marketing strategy CBS, we are promising the best premium customer experience in the industry. Let us deliver on this promise together and inspire and convince our customers not only with premium products, but also from their very first contact with us, right through the entire usage phase.

This year, we are launching the BMW iX and the BMW i4 – both highly emotional vehicles that take electric mobility to a new level. We want to present these two highlights, as well as other premium products such as the 4 Series Gran Coupé, at this year’s BMW Product and Brand Experience. I am particularly pleased that BMW M will be represented at our event with two emotional high-performance sports cars, the M3 and M4. In addition, you can expect further exclusive product highlights.

The home of our BMW brand, Munich, provides the perfect backdrop for this year’s BMW Product and Brand Experience. There is no other place where the history and future of our BMW brand come together more authentically. For the first time, the conventional BMW Product and Brand Experience will be complemented by a digital BMW Product and Brand Summit.

BMW Group Canada is hosting your attendance at this experience, including scheduled activities, meals and transfers organized as part of the event over the program dates. You will be responsible for booking your own airfare and the cost of your accommodations at the group host hotel.

This will enable us to present our product highlights worldwide, despite possible travel restrictions.

I look forward to an open exchange with you again this year.

With best regards,